Rebranding:
American Animal Hospital Association (AAHA) is the only accreditation a veterinarian hospital can be awarded. They strive to uphold the highest standards in pet care. Their number one priority is the health and care of all pets in the United States and Canada. To be accredited, the veterinarian hospital must go through a comprehensive evaluation, making sure the practice meets 900 qualifications for providing excellence pet care. AAHA is a member of Partners For Healthy Pets, and Human Animal Bond Research Initiative. They have also teamed up with the North American Veterinary Community and The Humane Society of The United States.
The AAHA logo is designed to show to high standard of care each accredited hospital must uphold. Their logo is a seal of honor each veterinary hospital and the veterinarians are awarded. The rings represent their full range of standards being from the most important medical details all the way to the fine details of how each clinic is set up. The parts of the logo that must be embossed to reference a seal are the rings and animals paw prints. The embossed paw print represents the seal of approval from the happy and healthy animals they treat. The paw print is the first thing they want their clients to see because pets are their number one priority. The cross symbols show their care and importance of providing the best medical care they can for your pet.
Innovations:
Comfort Kits: When a lot of animals come into a veterinarian hospital they are very scared and uncomfortable. Their number one priority is to make the animal feel more comfortable during the exam. In each of the exam rooms there will be a Comfort Kit for the animals. Each kit is stocked with a small, medium, and large calming vests for both dogs and cats. Also there is a waterproof blanket for the animals that do not enjoy the calming vest. These items will help create a more relaxing environment for the animals to be in. By successfully creating a welcoming inviting environment for the animals they are able to find out the issues the animals are having and fix them a lot faster.
For The Veterinarians: When a new member or team joins, each veterinarian will receive an AAHA Veterinarian White Coat and a AAHA Stethoscope. The white coats are made out of all organic cotton fabric for a nice breathable coat for the veterinarians to work in. The fabric is allergy free, so no animal will have any problems when interacting with the fabric. The AAHA logo will be embroidered on above the veterinarian’s name. Each one of the new veterinarian’s will be given a high tech stethoscope. These stethoscopes are made out the highest quality of material for the best hearing. Every two years when the veterinarian hospital passes their reevaluation, each member will be receive complimentary AAHA items to keep their team up to date with the best quality of equipment and gear.
All Natural Treats: AAHA want to encourage new pet owners to come into the veterinarian hospitals as early as they can. When an animal is registered at any of their accredited hospitals, the family will receive all natural treats as a welcoming gift. They make their own treats with whole wheat flour, all organic vegetable, and no added bi-products. Each paw print on the treats were hand printed.