Employed screen-printing expertise and color theory to mix and create forty-eight innovative and unique patterns and textures for the automotive industry client. Provided stellar designs for several corporate pieces and collateral: fliers, PowerPoints, brochures, Christmas cards, digital & print Ads, product packaging, web design, stationary sets, and graphic manuals. Improved brand image by introducing and creating comprehensive brand standards and style guide. Modernized brand and improved Online presence by photographing hundreds of new images to build new company website with thousands of monthly visitors.
Burner Bowl Packaging
Being the lead designer on this project I was in charge of developing two types of packaging styles for the burner bowls; this is the front and back of the cardboard sleeve style. As well as developing a new brand/ company called Range Renew Cooktop Essentials. This packaging design is a clean, modern design that displays the design of bowl and the type of range it fits into.
Stationery Set
Was in charge of redesigning the corporate branding of the company, this included their business cards, letterhead, internal announcements, brochures, envelopes, mailing labels, PowerPoints and Christmas cards. For this company I wanted to show their clean and highly sophisticated standards, as well as bringing them closer to the modern day design world. When working on their branding I developed their new Graphic Standards Manual as an interactive PDF for easier user experience.
Internal Patterns
My time was also spent working on developing new and innovative pattern designs for the automotive and appliance industry. Shown above are some of my finished patterns; in total I developed 48 new patterns. I was able to be hands-on throughout the whole process; developing the colors, creating the artwork, brushing the parts, and coating them.